PR Demystified: How to Get Free Publicity by Giving Journalists What they Really Need - by Chantal Cooke Size: 105 x 148mm Pages: 57 Binding: Paperback Delivery: UK £2.50, Overseas £5 PR Demystified is the sixth title to be published in the Books Mean Business series. This book will guide you through generating free and effective media coverage, including tips on: - how to generate PR even if you don't have any news - how to write a press release - how to contact journalists and speak their language - how to close the deal successfully It demystifies the whole process of dealing with journalists and getting them on your side, as well as showing you how to recognise which media is relevant to you. Chantal Cooke is managing director and co-founder of Passion for the Planet, a group of digital radio stations broadcasting to London and the South of England. Chantal is a professional journalist, with over 20 years' experience and has been media training companies for the past 12 years. Alongside her work as a journalist Chantal regularly runs her unique and highly effective "How To Get Free Publicity" workshops, designed to help small business communicate effectively with the media. Over the last ten years she has helped hundreds of small businesses generate new leads using the media. Price: £5.99