Espresso Yourself by Angi Egan Format: Paperback Size: 105 x 148mm 96 pages Delivery: UK £2.50, overseas £5 Espresso Yourself is the second book in the Romancing The Customer series. The series focuses on the principles of an an iconic business through a laser-like focus on the wants, needs and desires of a long lasting relationship with your customers. This book, the second in the series, encourages businesses to: - Think about how their actions impact on customers’ perceptions more than anything else they may do. - Understand the value of interrupting customer behavioural patterns. - Dare to be different and move the focus back on to the customer. Espresso Yourself highlights the dangers of corporate thinking and puts passion and enthusiasm for your brand and customers at the forefront. Price: £6.95